Paul Marius Folk Spirit Campaign

For this new campaign, Jeremy Jakubowicz imagined a warm and authentic visual story set on a sunlit hillside in the countryside. Far from urban codes, the setting embraces nature, open space and raw textures , perfectly echoing the spirit of Paul Marius.

The suede leather bags, in rich earthy brown tones, become the heart of the narrative. Their soft texture absorbs the light, revealing subtle depth and craftsmanship. Movement is light and effortless: wind through fabric, golden sun on skin, natural gestures that express freedom and simplicity.

The atmosphere is intentionally warm and breathable. Natural light is used to enhance the suede material, creating a tactile sensation through the image. The composition remains organic, almost cinematic, blending folk inspiration with contemporary styling.

Through this campaign, Jeremy Jakubowicz delivers a refined yet spontaneous visual identity, where authenticity meets modern lifestyle branding. The result is a warm, textured and emotionally resonant series that positions Paul Marius within a timeless, free-spirited universe.