Paul Marius – Coastal Campaign in Haute-Normandie

For this campaign developed for Paul Marius, Jeremy Jakubowicz envisioned a visual narrative rooted in nature, structure and authenticity. Shot along the beaches of Haute-Normandie, the production embraces the raw beauty of the coastline, where textured pebbles, open horizons and mineral tones create a powerful yet understated backdrop.

The concept was built around contrast and harmony. The structured lines of Paul Marius’ high-end leather bags stand confidently against the organic landscape. The natural light, softened by coastal skies, enhances the richness of the leather while preserving the authenticity of the environment. Rather than overpowering the setting, the collection integrates seamlessly into it, reflecting the brand’s balance between craftsmanship and everyday elegance.

The creative direction focused on simplicity and strength. Clean silhouettes, neutral tones and subtle movement allow the bags to remain central, emphasizing their architectural form and refined finishes. The Normandy coast becomes more than a location, it acts as a visual extension of the brand’s identity: timeless, grounded and quietly sophisticated.

Through this campaign, Jeremy Jakubowicz delivers a modern fashion narrative that blends luxury product photography with an organic, lifestyle sensibility. The result is a cohesive visual story designed to elevate Paul Marius’ premium positioning while preserving its connection to authenticity and heritage.