Athena Voudiotis – Paris Couture Campaign

For its first couture collection, Athena Voudiotis chose Paris as the setting for a debut rooted in elegance, heritage and timeless sophistication. As the historical capital of fashion and craftsmanship, Paris offered the perfect backdrop to introduce a brand defined by refinement and high-end couture values.

The campaign was photographed by Jeremy Jakubowicz, who developed a visual narrative that highlights both the architectural beauty of the garments and the spirit of the city. Part of the shoot took place in a quintessential Parisian apartment, where classic moldings, high ceilings and soft natural light echo the precision, structure and delicacy of each couture gown. This intimate environment allowed the dresses to be presented with subtlety and restraint, emphasizing craftsmanship, texture and silhouette.

The production continued outdoors on the Pont Alexandre III, one of Paris’ most iconic landmarks. With the Eiffel Tower appearing in the background, the images create a strong dialogue between couture fashion and Parisian grandeur. Jeremy Jakubowicz used the city’s monumental architecture to contrast with the fluidity and elegance of the designs, reinforcing the timeless and sophisticated identity of the collection.

This Parisian campaign marks a defining chapter for Athena Voudiotis. Through Jeremy Jakubowicz’s artistic direction and photographic expertise, the brand’s Australian creative vision merges seamlessly with the symbolic heritage of Paris, resulting in a refined couture campaign with international resonance.

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